Image via wwd.com
Supermodel Chrissy Teigen has been named the new face of women’s clothing company XOXO for their fall 2014 campaign. The 28-year old wife of John Legend modeled the brand’s latest line of clothing, shoes, and handbags in a very chic photo shoot previewed by Women’s Wear Daily. The official campaign will launch in August.
Teigen joins the likes of supermodels Tyra Banks, Claudia Schiffer, and Lily Aldridge who have previously represented the company. XOXO was founded in 1991 and can be found in Macys and Dillards.
This is a great gig for Chrissy Teigen, who has an amazing style and personality. She is known for being very outspoken, especially via social media, but seems like a staunch advocate for strong, confident women. Her honesty makes her relatable, which is the ideal quality for the face of a clothing company. I also like that the brand is offered in affordable stores, which makes the campaign, and their new star, even more accessible.
