All images via Fashion Gone Rogue
Did you hear about Marc Jacobs casting their latest Marc by Marc Jacobs ad campaign via Instagram? Well, the designer and his collaborator Katie Grand debuted some amazing images from the highly anticipated #CastMeMarc project. The winners were styled in fabulous, edgy designs from Katie Hillier and Luella Bartley’s vibrant collection for the line as its new creative directors.
According to Women’s Wear Daily, there were over 70,000 submissions for the campaign via the popular social media platform. Thirty finalists were chosen, flown to New York, and cut down to nine winners. Shot by David Sims, the campaign includes models of different complexions and backgrounds with some pretty funky features.
The full campaign will not be seen until August in Teen Vogue, but the previews give a very youthful, relatable vibe. There will also be behind-the-scenes video released on marcjacobs.com. What do you think of the innovative campaign from Marc Jacobs? Check out more photos from the campaign below:
